Every great journey begins with a vision, and Freel Ascent Insurance & Financial Services is no exception. For our founder, Alisha Ragusa, that vision was inspired by the breathtaking mountains of her hometown, South Lake Tahoe. Growing up surrounded by Tahoe’s natural beauty, Alisha developed a deep connection to its peaks and valleys, a connection that would ultimately inspire the name and mission of her business.

Most visitors to Tahoe recognize the iconic silhouette of Mt. Tallac and assume it’s the tallest peak in the basin. However, standing quietly in its shadow, strong and steadfast, is Freel Peak—the highest summit in the Tahoe Basin at 10,886 feet. This lesser-known giant carries a rich history, named after James Freel, a rancher and miner who settled at its base. Once referred to as Bald Mountain and Sand Mountain by early surveyors, Freel Peak has stood the test of time, a testament to resilience and strength.

The journey to Freel Peak’s summit is not for the faint of heart. The trail is long, exposed, and challenging, with over 2,700 feet of elevation gain on a 10-mile round trip. It demands preparation, determination, and grit. But for those who persevere, the reward is a breathtaking panoramic view of the Tahoe Basin and beyond—a reminder of the beauty and achievement that comes from resilience and planning.

The name Freel Ascent was born from this journey. Just as reaching the summit of Freel Peak requires careful preparation, unwavering determination, and the guidance of a trusted trail map, achieving financial independence is a journey that requires the same. Our mission at Freel Ascent Financial is to be that trusted guide, helping our clients navigate life’s financial peaks and valleys with clarity, confidence, and resilience.

At Freel Ascent Financial, we understand that every client’s financial journey is unique. We are here to provide personalized guidance and support, ensuring that you are equipped with the tools, knowledge, and strategies to reach your own summit. Our values are the foundation of everything we do:

• Integrity: Building trust through honesty and transparency.

• Education: Empowering our clients with the knowledge they need to make informed decisions.

• Resilience: Helping clients overcome challenges with steadfast guidance and preparation.

• Community: Giving back to the community that inspires us every day.

Our name symbolizes strength, resilience, and the power of preparation—qualities we bring to every client relationship. We believe that, like Freel Peak, you can stand tall and strong, achieving financial independence and clarity with the right guidance.

Every step of your journey matters. At Freel Ascent Insurance & Financial Services, we are honored to walk alongside you, helping you ascend to new financial heights.